In my opinion, this is one of the very new brands which is objectively growing due to their amazing product, quality and brand image.
I really like the “cult” they’re promoting around their name and the streetwear/high-street style they offer.
However, it is no secret that each day a hundred brands try to make it, and take their space, into the fashion industry, and maybe unconsciously, they are very very similar to each other.
I think that in order to stand out from the competition variation, change and risks should be taken inside the brand (design, media, promotion, client services, tone, vocab…), even the prices are exactly the same as brands such as Nude Project, Cold Culture or Scuffers.
That said, thank you so much for your service and keep the hard work!
Hope this helped! <3